Blog

Within the whirlwind of changes due to new technologies, a new perception of reality is now being added.

One change within another forces us to reconceptualize and simplify reality.

We are standing on a bridge, leaving the past behind and moving toward a very different future. The gravitational pull of change is consolidated with greater transparency, the product of six billion people with a smartphone and access to a wealth of unfiltered information.

Now, we know that black swans (unexpected and unusual events) exist. Hopefully, this will help us face the no lesser challenge of “global warming”. This is the silver lining of the COVID-19 pandemic.

Coming out of the greater pandemic crisis in 2022, the focus should be:

New perception of reality

This period of quarantine and increased introspection has led us to a more reflective existence. Faced with the inevitability of death, the meaning of life reappears. Wanting to leave the city and have a remote job is not all the change we will see. We still do not know what people will want. We will have to observe, measure and form new criteria. Nothing less than a new ethic will be created.

On the other hand, new needs will emerge and thus, new opportunities and business models necessary to maintain the economic rationality of our organizations. We will be able to analyze new differential services in hospitals, which can be offered with a “up selling” to current services covered by private or public health insurance. Reducing waste and increasing automation of operations will also help our economy.

The consequences. It is no surprise that we have and will continue to have a tsunami of psychological disorders, anxiety, depression, anguish over losses, etc. Since health is a term that refers to a state of well-being and not just the absence of illness, we would have to expand and improve services. Communication is a very important issue. On the other hand, it is not surprising that before the pandemic, hospitals already existed in Europe, along with gyms and health advisory centers.

Human Resources

After the major crisis of the pandemic, many people will reevaluate their lives and the characteristics of their work. There will be more complaints and they should be interpreted as trends and not as individual attitudes. We believe that the hospital has to be a more capital-intensive activity. Fewer but more trained people to perform complex operations, with equipment and IT was already a trend that has now accelerated. This will help us retain the most valuable staff. Working on these issues from the perspective of a new corporate culture will be key to keeping up with this stage.

Social Responsibility and Ecology

These issues will be added to the usual responsibilities, with a significant impact on Ecology. The incidence of CO2 generation in the health sector is 4,5% of all global emissions. The incidence of cars for transporting people is 9%. If we consider the great change initiated by the passenger transport sector, we have to accept that, although it will take time, a great change will also occur in the hospital sector.

Peter Drucker says:

"Culture eats strategy in tomorrow's coffee"

In other words, the changes to be made and their strategies must be firmly cemented in a post-pandemic culture or they will not move forward.

Starting to dialogue internally in our institutions in order to create this Culture, starting from scratch, with new concepts is the task of today. We continue to live in exponential times, now accelerated.